The $100M Lesson From Alex Hormozi

Words I like: Only dead fishes go with the flow

Pablo’s Perspective:

Alex Hormozi didn’t just sell a book. He sold a movement.

The numbers are insane: 2.9M+ copies in 24 hours, over $100M gross in 3 days, and a Guinness World Record to top it off.

But here’s the real lesson…For years, Alex gave away value:

• Free frameworks

• Free YouTube + podcast content

• Daily Mozi Minute emails

• Trainings, templates, interviews

Gary Vee calls it: jab, jab, jab… right hook. give, give, give… then ask.

I’ve read a ton of sales books, studied funnels, and seen every pitch style in the book. Yet I still bought Hormozi’s new release and I even attended the livestream launch. Why? Because the man gave me so much free value that supporting him felt like the only logical move.

And here’s how this connects to me…

I’m currently writing my book and I’m not asking you to buy anything yet. My plan is to document the entire journey and give away free game my playbooks, strategies, lessons, and even my mistakes along the way.

So when the book finally drops, you won’t have to wonder if it’s worth it. You’ll already know, because you’ll have been getting value from me the whole time.

I’m not here to just go with the flow I want to build alongside you while creating something real.

I could easily package my real estate knowledge into a $997 course. But here’s the truth: I’m not interested in making a few bucks off you. I’d rather make a lot more money with you.

That’s why I built my Skool community: if you follow me, read my newsletter, or watch my YouTube, let’s team up on real deals.

I’ll share exactly how I find, fund, and close deals and opportunities to collaborate.

I'm not claiming to know it all but I am building a circle that actually wins.

PS Click here to join our weekly accountability group!

💡 Did You Know: Before Alex Hormozi’s $100M Money Models launch, the Guinness World Record for the fastest-selling nonfiction book was held by Prince Harry’s memoir Spare, with 1.43 million copies sold in 24 hours. Hormozi beat that record by selling over 2.9 million copies in just one day, more than doubling the previous record .

-Pablo